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Processes of Persuasion

g. the president talking about the State of the Union as opposed to an unknown person delivering the speech. The second factor is the credibility of the message, e.g. Alan Greenspan giving a speech about the economy is credible, but the same speech delivered by a rock star would not be as credible. The third is the attractiveness of t


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Processes of Persuasion. (1969, December 31). In Retrieved 03:52, October 23, 2014, from
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