Nucor Case
This approach is what led to the popularity of international steel at a time when American steel companies were hit with union strikes. These companies need steel in order to keep their own production lines moving and they are willing to find the "best" supplier to accomplish that.

Substitute products in the steel industry are not readily available in the sense that one cannot typically switch from steel to another metal. However, steel companies have customers who build durable goods, and long-term changes in technology have taken place. Advances in metalworking have produced aluminum that is now being used in automobile chassis, for example. In addition, substitute products also exist in the form of steel that uses a different manufacturing technique; this is how the minimills took business away from integrated steel companies. If the minimills are able to develop a way to make thin steel rolls, they may produce viable substitute products for other products which traditionally come from integrated companies.

There is intense rivalry in the steel industry between the minimills and integrated manufacturers, and among the minimills themselves. During the growth phase of the minimills, these companies took customers away from integrated companies; now, minimills are taking customers away from each other. Capital investments in

    Some topics in this essay  
    | steel industry | integrated companies | product range | companies nucor | steel companies | substitute products | narrow product range | minimills integrated | companies minimills | narrow product | minimills integrated companies | integrated steel companies | competition minimills integrated | integrated companies minimills | nucor companies |  
    Get Better Grades!  
    Saved Papers  
    Save your essays here so you can locate them quickly!  
"I've used this site for 2 semesters and I'll be back next year for sure!"
Liz R.
"This site rocks! I got an A thanks to you helping with my writers block."
Sara B.
"I was in a real bind and your site helped me to come up with ideas for my paper."
Brian T.
"It's nice to be able to find information so quickly and easily."
Jillian T.
"I enjoy reading other writers papers to get their perspective on things. It makes writing my own paper so much easier."
Cindy A.
Copyright © 1999 - 2014 All Rights Reserved. DMCA