The Cable Channels Competition with the Networks
CNN now has strong competition from Fox News Network, which has moved ahead in number of viewers, especially those of greatest value to advertisers, the 25-54 year old viewers. Fox has a daily average of "654,000 viewers (compared to CNN with) 595,000" (Poniewozik, 2002, p. 65).

There is half-hour programming of news, as well as detailed coverage on a separate cable channel for each of the cable networks. As the cable news networks expand, both with their points of view (CNN seemingly more left-of-center than Fox) the daily viewer totals of network news is diminishing which is causing some retrenchment in expenditures and news bureaus in order to hold down network expenses, while cable networks seem to have alliances with overseas as well as local programmers and advertisers to maintain financial leverage.

Network News- its peak and slow decline

Following World War II and the transition from radio news to television news, CBS maintained the highest levels with its Edward R. Murrow-staffed personalities- Eric Sevareid, Charles Collingwood, Douglas Edwards, and then Walter Cronkite, who maintained the greatest "trust" of American viewers. CBS' decline is measured from Cronkite's retirement, and NBC with its Huntley-Brinkley team became the news leader in evening news time. For some years following the breakup of this team, the three networks paraded a number of personalities to anchor their evening news programs- Dan Ra

 

Formed in 1980, with Headline news, its thirty-minute update version begun in 1981, "CNNa.tends to accomplish more on less money than its commercial broadcast counterparts. CNN's annual budget is $140 millionaabout half the size of the news budgets of ABC, CBS and NBC" (USIA, 1990, 2). While cable television viewers are far smaller than the general network numbers, they are growing over the past few years. And, the major growth comes from the age group most desired by advertisers- the 24-54 year-olds.

No author listed: "Evening Network News Neilsen Ratings"

Fox is also raiding its competitors for "personalities", including CNN's legal expert, Greta Van Susteren, while CNN has hired Paula Zahn from Fox and has signed Connie Chung, whose contract at ABC was not renewed. Still Fox (as well as CNN) news is not as personality-driven as the major networks. Viewers watch evening news not because of a network, but because they prefer the personality, Brokaw, Jennings, or Rather. The events of recent months have created more news junkies, and they are the ones who watch cable news more often.

 
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    NBC USIA | Fox Network | Brokaw Jennings | According Feb | American TV | Detractors Fox | CNN Formed | Murdoch Fox | III Conclusion- | London Television | cable networks | cable television | poniewozik 2002 | chidaya 1996 | 24 day seven | seven days week | fox network | author listed | network programming | fox channel | days week | september 11 | day seven days | world war ii | poniewozik 2002 65 |  
   
 
 
 
   
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