S. firms Centex and Parsons Brinckerhoff. Balfour Beatty's growth has resulted in the company having a strong global presence. As noted at the organisation's website, it has customers in the UK, Europe, the US, Southeast Asia, Australia, and the Middle East (Balfour Beatty, 2011).
In regard to SWOT analysis, Balfour Beatty's strengths include its strong market position, its revenue growth over the years, and its diversified revenue stream (Datamonitor, 2008, p. 20). The organisation's major weakness is its overreliance on the European market. 86% of the company's revenues come from European consumers, compared to 12% from North America and the rest from other global markets (Datamonitor, 2008, p. 11). Balfour Beatty is currently in the position to take advantage of various opportunities, such as expansion in the UK private finance initiative (PFI) market (Datamonitor, 2008, p. 22). The acquisition of Birse and other UK construction firms has opened up new opportunities to grow regionally (Datamonitor, 2008, p. 23). The acquisition of Parsons Brinckerhoff has increased opportunities for expansion in the U.S. market as well for entering "potentially lucrative markets in Australia, India, China, and South Africa" (Balfour Beatty, Parsons Brinkerhoff join forces, 2009, p. 6). There are also opportunities for further expansion in the United Arab Emirates and other locations within the Middle East (Foreman, 2007). The major threats faced by Balfour Beatty include intense competition, government regulations, and the increasing cost of raw materials (Datamonitor, 2008, p. 20).
In regard to PESTEL analysis, political actions have a potential impact on the opportunities that exist for Balfour Beatty around the world. This can be seen, for example, in the recent increased funding of infrastructure projects in the UK (Datamonitor, 2008, p. 22). Economic factors that affect Balfour Beatty include the costs of materials and change...
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