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Adolph Coors

ns, he worked at three other breweries in the area until 1868, when avoiding a military draft seemed necessary. He then left for the bright stars and stripes of America. Stowing away, he landed at Port Baltimore, Maryland. For the next 5 years, Adolph worked in several industries, ranging from gardening to his first love, brewing. Mr. Coors was now 26 years old, and a very compelling salesman. Adolph Coors convinced Denver businessman, Jacob Schueler, to build the Golden Brewery in 1873. The new partners began brewing in the foothills of Colorado at The Old Tannery Building. The brewery was a quick success; before one year had passed they were brewing 100 kegs of beer per day. A stow away himself, Adolph Coors enjoyed hiring other German-immigrants in the area. He treasured the ability to help others, while building his own American dream. Tenacity didnt stop at this point; it had hardly begun. It only took a short 7-year period to buy out his business partner, and become the sole owner of the Adolph Coors Brewery. This was one of only 1,568 breweries open before the Prohibition of 1920. The Prohibition started with the Anti-Saloon League (ASL) of 1873. Thousands of women marched from church meetings to saloons, where prayer and song they demanded(Clark, 1998). By 1916, over one half of the states supported anti-saloon laws, and prohibited the manufacture of any alcoholic beverages. Congress passed the National Prohibition Act to uphold the 18th Amendment. As of midnight January 16, 1920, breweries would shut down and manufacturing of alcoholic beverages would cease. Adolph Coors is faced with yet another challenge. Over the next years his empire was not so strong, but still profitable. He began manufacturing porcelain goods, ceramic supplies, and still brewed near beer. Near beer was not as popular as alcoholic beverages, but still customers purchased it. Fortunately, for Adolph Coors...

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