, Hershey was ready for a new product malted chocolates. There was nothing that Coors knew better than how to malt, even though his point of reference was barley, he would make this work. He and his three sons signed a contract to produce malted chocolate for the Hershey Company. Throughout the prohibition his pottery company, The Denver Pottery Company, grew considerably. In fact, on June 6, 1929, the announcement of his death on the front cover of The Virginia-Pilot, a local newspaper, read Adolph Herman Joseph Coors, aged 82, retires pottery manufacturer of Golden Colorado, was killed instantly yesterday by a fall from a window of a Virginia Beach hotel, where he was stopping Virginia Pilot, 1929 (cited by Tazewell, ed., 1998). Certainly, Adolph Coors would have preferred the title of Brewer, but due to the prohibition, his dreams in life disappeared at his reality of death. His dreams of running a successful brewery would begin again, only 4 years later. The prohibition Act had been overturned and ended in 1933. His son, Joseph Coors, (now President) reopened the brewery for the manufacturing of Coors beer, only 750 breweries survived the prohibition years, Adolph Coors was the basis of this companys success. Although the Virginia Pilot did not recognize the true dream of Adolph Coors, his obituary, written by his family, read: Denver, Col., June 5, --(AP)Adolph Herman Joseph Coors, who died in a fall from a window of a Virginia Beach hotel today, was one of Colorados wealthiest business men. Born in Prussia in 1847, he came to the United States at the age of 20 years, first settling in Chicago, where he became a brewery worker. In 1872 he came to Colorado a year later started a bottling business at Golden, near Denver. A few months later he started a brewery, which he continued to operate until prohibition became effective in Colorado, when he turned the plant into a malted milk manufacturing p...
