statement helped me see how visionary companies were started. To help explain this analysis an excerpt from the book states, They concentrate primarily on building an organization-building a ticking clock- rather than on hitting a market just right with a visionary product idea and riding the growth curve of an attractive product life cycle. Basically a visionary company is more concerned on building an organization that can prosper throughout history other then one that makes money on one product and then diminishes. Its the fact that the true vision, the true point in which architecture takes on its clock building role, is when the greatest creation becomes the company itself. This has to be one of the biggest misconceptions of starting a company. I think to many people focus on one idea to start a company. The idea they must realize is to be a successful lasting corporation they must have a foundation before anything else. A very important part of building a visionary company comes with a core ideology. At the same time though core ideology must be subject to change with evolution. A company that can handle these two majors facets is a company that will develop an employee base and stimulate the progress for growth for years to come. All the visionary companies in this book showed exceptional knowledge for core ideology and the need to modify the core itself. Some of the best core ideologies mentioned in the book are broad but so direct that they seem almost common sense. For instance Mercks We are in the business of preserving and improving human life, sounds quite broad but yet describes quite well what Merck is about and has the ability to change for times of evolution. Mercks ideology is not only a business statement but its what their employees work for. It gives them a sense of pride that their company cares about what their products do other then how many products they sell. This type of ideology is one that all companies s...
