...it is a process. Processes take time. Therefore you should never put your faith in one ad, one mailing campaign, or one TV spot.You must commit to connecting with your prospects a minimum of 7 times in 18 months. If you are not willing to pay that price, then you shouldnt even start to promote to those prospects.You need to decide that you are willing to connect with your prospects time and time again and hit them with the same benefit packed points over and over again - from every conceivable angle - in a determined attempt to motivate your prospects to take action!Remember that any single marketing event will not ordinarily produce outstanding results, not now-a-days anyway. It used to be true that a guy could make a fortune off of one ad, one promotion. But today, its just not going to happen very often, and you should NEVER plan on it.You must know precisely who you are marketing to, what their desires are, and you must resolve to connect with them again and again and again, until they either prove that they are not a prospect, or until they see that you have the best solution for their pressing problems.Marketing requires persistency to say the least. You must work at it on a daily basis. Some days will be downright discouraging for you. But, you cannot give up. If you have done your homework, and you realize that you have the solution to your prospects problems, if you have focused precisely on your target, then you must not let discouragement get in your way.It can keep you from succeeding.If your prospects are not responding then you need to refine your approach. You need to refine who you are trying to connect with. You may need to approach them from several different angles to find the approach that works the best...indeed, you will need to test constantly, always trying to improve your take.In short, you must persist so that your prospects never have the opportunity to forget who you are, and what you can do for...
