r business not to have a 24 hour phone service center. Even a simple answering machine can work wonders in this area if utilized as a marketing and sales tool.You must be fanatical about servicing your customers and causing positive impact on your prospects. You must focus on their needs consistently. Think of how you want to be treated when you do business with someone.I mean...really think how youd like to be treated. Then, treat your customers in that way.Most businesses never walk a mile in their prospects moccasins. Why else would they make doing business with them so difficult?If someone walks into your store, how well versed are the sales clerks? How much time have you spent in preparing dialogs, questions and advice for your people to ask or offer to customers?If someone calls your company and your switchboard operator is their first contact, can your operator make a motivating, compelling response to the customer or prospects requests?How willing are you or your people to answer questions and render truly informative advice, even if it sometimes may not directly result in an immediate sale?How easy is it for your customers to find things in your store?How well do you keep customers updated on the status of their orders, or back orders?These are questions that you must answer on a regular basis so that you can keep on top of the flaws your prospects and customers see every time they do business with you.By making it easy, appealing, and convenient to do business with you, you will attract more customers, and more customers will consistently return to your business.Mistake #7: You Are Not Persistent And Willing To Stick It Out Until Youve Contacted Your Prospect Enough Times To Warrant Dropping Him, Constantly Testing And Trying New Approaches Until You Find The Hot Button That Sells.Too many businesses rely entirely too much on the hoped success of one advertisement or one direct mailing. Marketing success is not an event...
