winner, the control that you will keep running until a better control beats it.Remember, salaried salesmen cost you the same fixed amount, whether they make one sale a day, three sales a day or more. An ad costs you the same amount of space, production time, or air time whether it produces 100 prospects, 1,000 prospects, or 10,000 prospects.Therefore, it stands to reason that you should test different ad approaches and find those that outpull all the others, then use those approaches to maximize your investment.The suggested order of testing is:1) Headline 2) Price3) OfferYou must have a strong headline always!Your headline is an ad for the ad. If people are not drawn into the copy by a strong, compelling headline, then you have wasted your effort. A headline is not just there to attract attention. It must talk in terms of benefits to the prospect along with a promised solution to a problem.Test everything starting right now.Mistake #3: You Fail To Determine Specifically Who Your Market Is And What Their Wants And Needs Are.Ninety percent of the businesses out there never precisely determine who their market is, and what the markets desire, needs, wants, and passions are.This is a grave mistake.The successful marketer can tell you precisely who hes marketing to, and what they want in a product or service. He can tell you the age of his best prospect, who this person is, where this person is, educational and income levels and other critical information. You must know who, then you can find out the why.Why does your customer buy from you? What do your customers want or need most in the products or services you offer? You need to focus on discovering what the why is so that you can focus your marketing efforts to show your prospects that you can meet the why in the most satisfactory fashion.Think about it...How can you expect to adequately fill someones needs if you never take the time to get involved and understand them? Yet fe...
