w companies ever bother to seek to meet their customers needs.Companies that are a success with their marketing understand their customers needs and attempt to satisfy those needs better than the competition.If you want to own your market, find out what your customers real wants are. Discover their desires. Search out their passions and needs. Once you have this information you will be armed to corner your market.Mistake #4: You Fail To Capture Your Customers & Prospects Names And Addresses.Of all the marketing mistakes to make, I feel that this has caused the loss of hundreds of thousands of dollars every month more than any other. Yet it is by far the simplest mistake to correct!Why a company would spend hundreds and thousands of dollars to get a customer in the door and them let them walk out without getting their name and address and any other information from them is beyond me! I dont know why, but 90% of the businesses in America dont ever bother to keep track of their loyal customers, let alone any prospects!Your mailing list, or customer database is yourbiggest source of lifetime profits!Heres why you should keep track of every customer and every prospect:1) According to Fortune Magazine, it costs 5 times as much to generate a new customer than to resell an existing customer. Existing customers are almost As good as money in the bank!2) Your existing customers already trust you and know you. Theyve bought from you and (hopefully) have had a positive experience with you. Sales resistance is low.3) They know youll deliver on your promises, because youve delivered before with energy and promptness(havent you?).All you need to do is develop a systematic way of keeping track of them, and asking them to buy from you more often. Computer databases are easy to come by, and more affordable than ever. If you dont want to bother with computers, thats OK. Just make up and hand-write on a customer index card, that has your custome...
