liances based upon sales and revenue growth.Forecast amount of new contracts required to sustain a revenue stream and compare it to the current revenue stream.Gather information through surveys, sales force, and direct customer contact to determine customer satisfaction.Evaluate strategy quarterly.Alternative 3Diversify AEI and partner with another company for IVHS. With the AEI market relatively untapped in other areas of shipping, it only seems logical to incorporate the technology into the intermodal transport market. However, there is still a great deal of opportunity available in the IVHS market. In order to alleviate any possible capital constraints, it seems prudent to establish a minority partnership within the IVHS market. As a minority stakeholder, Amtech will be able to focus its attention more on the AEI market and allow the majority partner to run the day-to-day operations in the IVHS sector. This strategy will allow Amtech to take advantage of both markets. ProsWont miss IVHS growth opportunityInsourcing of capital from partnerUse lobbying expertise of partnerMaintain AEI revenue streamAllow focus on broadening AEI product lineMajority partner runs day-to-day operationsDiversification of revenue streamConsRevenues will be split with partnerImmediate returns on investment may not occurPossible incompatibility with partner, limiting effectiveness of allianceImplementationAEIBroaden market to integrate intermodal transportation through a marketing campaign that targets shipping and fleet companies1.Contact company management to establish relationships and set up contracts.2.Send out service representatives to potential and existing clients3.Promote viability of intermodal transport through brochures, direct mailings, industry associations and publications, etc.Once contracts are settled, increase production and distribution of tags and scanning devicesEstablish monthly market share and financial performance goalsIVHSSteps...
