to establish a partnership:1.Begin contacting potential companies to partner with in IVHS and develop specific partnership requirements2.Once partnership is set-up, begin to coordinate resources to develop the most efficient method of competing within the market3.Gage market expectations with partner4.Aggressively bid on IVHS contracts5.Establish a powerful presence in the market Follow-UpBoth product markets will require Amtech to forecast the amount of new contracts required to sustain a revenue stream. Foreign alliances will also be evaluated on a regular basis based upon sales and revenue growth to determine their feasibility. We have established the following strategies for each product line:AEIMaintain customer service and direct sales force marketing to the fleet, ship and rail companiesEvaluate contract acquisition and overall strategy monthlyDetermine whether quarterly goals have been attainedIVHSCompare market expectations to companys performanceMaintain relations with state governments to ensure future sales contractsContinue market research to discover evolving market opportunitiesRecommendationDue to declining revenues, stockholders have seen their investments rapidly drop in value. Stockholders are placing a large amount of pressure on Amtech management to implement revenue-generating projects. After a detailed analysis of the three proposed strategies, Amtech feels that it would be prudent to implement Alternative 3. This would allow for a focused strategy in the IVHS and AEI markets. Amtech would avoid having its resources too thinly spread over multiple product lines as in Alternative 1. This first strategy aggressively pursues both markets without the aid of a partner. With Alternative 3, a capital infusion for the IVHS market from a future partner would negate Alternative 1s shortcomings. In addition, Amtech could focus more intently on integrating the AEI shipping distribution cycle, while its partner takes advan...
