Satisfied competitive swimmers are also likely to purchase leisure swimwear from the same store.Focus efforts on brick and mortar, not online: Considering how important and specific fit can be to every woman, the online model is just not practical. A small brand or retailer cannot afford to lose money by having an online store. To give the online store all the tools necessary for women to purchase a suit that fits them just right, huge investments in hardware, and software have to be made. A small brand or retail store cannot afford those costs, and would achieve a much better return through a real storefront. The online channel should only be considered after the store has achieved a considerable share of the market and has a large client base that knows the brands fit very well. LimitationsA number of limitations arose in the collection of data for this industry study. As we relied heavily on the Internet as a main source of secondary data, we had difficulty in acquiring specific information regarding the North American swimsuit industry. Many companies had little, or no information, regarding their annual sales and other details of the company.Financial information was particularly hard to obtain because most brands are small and therefore privately owned. Those companies that are public also could not provide any significant information because they design, label or manufacture many brands including general apparel. Their financial reports were aggregates of all their different product lines. In terms of finding statistics on the North American swimwear market, we had to rely on studies that were outdated. We were also not able to find specific data, such as the number of swimming pools in North America, or even how many brand exist in this industry. Information on the actual manufacturing of swimsuits was also difficult to acquire. A number of companies we found outsourced the actual manufacturing of swimsuits, for e...
