xample Nike swimsuits are made by Jantzen.As we only had three months to complete the paper, a fully detailed, comprehensive study could not feasibly be completed. A comprehensive study usually comprises over 200 pieces of secondary data, however, our time and budgetary constraints acted as a major inhibitor in collecting a vast database.ConclusionThere seems to be a need for stylish performance swimwear. As this segment of the North American swimwear market has been virtually untapped, this proposed business has a likeliness to be successful, with proper management. Of course there should be further research to fill in the gaps that have not been covered in this study, especially a proper survey of the local market. Based on those results, the decision to pursue this opportunity should be followed by a detailed and realistic business plan. A business plan is essential in managing a new business, and most frequently proves to be indispensable when it is too late. Failing to plan the goals and mission of the new venture is planning to fail.APPENDIXExhibit 1 Exhibit 2 Exhibit 3Apparel Swimwear: % of Expenditures by Household IncomeItem1993199419951996199719981999Under $15,0007.496.86.55.44.63.7$15,000 - $24,99911.610.59.88.37.57.46.9$25,000 - $34,99915.615.61711.311109.5$35,000 - $49,9992622.524.21716.81615.6$50,000 - $69,00022.621.518.619.920.420.721.4$70,000 +16.920.923.634.336.839.741.8Total100100100100100100100Exhibit 4 Exhibit 5VisitsNights SpentUnited States14,11699,909VisitsNights spentbeach3,10141,598New York2,2835,893non-beach10,02129,216Florida1,69032,529United Kingdom81610,688Washington1,6444,565Mexico6086,540Michigan1,2323,035France4084,576California1,0447,924Cuba3503,107Nevada6823,121Germany2282,044Maine6612,118Italy1922,388Pennsylvania6441,613Netherlands1541,327Vermont5571,694Dominican Republic1531,402Minnesota4871,378Hong Kong1151,916Ohio4861,280Switzerland108855Massachusetts4621,825Ireland931,066Montana4441,427Spain911...
