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Benchmarking

hwest Airlines attempts to expand beyond the borders of the United States, it can learn a lot from its foreign counterpart. Operating on a global level is very different than operating in a domestic market. Southwest should take from British Airways international experience, and learn from the best.Conclusion:Benchmarking partnerships can be very beneficial for companies looking to succeed. Southwest Airlines lead their markets due to slightly different world-best practices. Each of these companies can adapt the other's world-best practices to fit their organization. By doing so, these companies can improve their performance with slightly modified techniques. Information sharing will ultimately lead to increased success and expansion. In an industry as competitive as that of the airline, Southwest Airlines must remain flexible and able to respond to changing market demand....

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