tomer service in order to remain competitive in the global marketplace; Southwest Airlines has achieved extraordinary levels of customer satisfaction. While Southwest achieves this satisfaction through a no-frills, cheap airfare approach, These high levels of customer satisfaction have resulted in profitable, market leader. Practices to be Benchmarked:Southwest offers different services, serve different customers, and use different strategies to achieve their goals. Although they differ in these areas compared to the industry, these companies can learn from one another. The most effective way to learn each other is by benchmarking world-best practices. Practices Southwest Airlines May Benchmark:Southwest Airlines is a United States domestic carrier seeking to expand into the global market. This strategy necessitates a benchmarking process. Southwest must look to establish global airline industry leaders such as British Airways, for effective techniques. Fuel efficiency and international experience are two areas in which Southwest may benchmark.Fuel efficiency is key to cost reduction in a global marketplace. Global carriers often travel much longer distances, and, therefore, must minimize fuel costs. British Airways has set specific targets for fuel efficiency, designed to minimize the costs. With Southwest's competitive advantage being its low price fares, the company cannot afford to increase prices due to inefficient fuel management. Southwest should also set targets to maintain their fuel costs, as British Airways has done. By exploring how British Airways maintains their fuel costs, Southwest Airlines can learn a lot and continues to remain competitive.International experience is also critical to competing in a global marketplace. Founded in 1916, British Airways is one of the oldest airlines in the world. British Airways currently serves nearly ninety countries, with satisfied customers around the world. As Sout...
