itle 19982008%Growth Amusement & Recreation Services 5,0706,74032.9%h South Dakota Population Estimates1990 1999 1999 Population by Select Age Group Area Census Census 0-14 15-24 25-44 45-64 65+ South Dakota 696,004 733,133 161,774 114,147 202,334 149,435 105,443These are just some of the numbers that support this business plan.Competitive AnalysisOur strategy is based on serving our niche markets well. What begins as a customized version of a standard product, tailored to the needs of a local clientele, can become a niche product that will fill similar needs in similar markets across the Midwest. None of the 3 local archery pro-shops offer a mobile video display and only one of them provides the opportunity of a stationary video range. This type of system does not allow or have not formed a worldwide tournament schedule, which the Dart system has. Which is accomplished by the worldwide web. These tournaments are shot during a whole week of shooting and instantly the results are sent to the main headquarters. This, in our opinion, creates an opening in this market area. Our ability to move to where the demand is and to provide the customer with a convenient range with little disruption in their daily schedule makes us very attractive. Due to these factors we expect very little competition from others for the next two years. Market PlanningMarketing ObjectivesMy objectives for the year 2000 are sales profits of $60,000 as well as expanded operations to surrounding communities and states. In conjunction with training operations with state and federal agencies. Ad Designer software for promoting upcoming events, meetings, classes, etc. is included in the Dart system. We need to build the systems reputation so that we can replicate the product, the experience, and the environment across broader geographic lines. Concentration will be on maintaining quality and establishing a strong identity...
