in each local market. The identity becomes the source of "critical mass" upon which expansion efforts are based. Not only does it add marketing muscle but it also becomes the framework for further expansion. Target MarketsThe target market is 18 to 40-year-old males and/or females interested in archery or having children interested in archery. Based on marketing surveys there is approximately 55-60 percent of families are interested in this type of training for themselves and/or their children.Marketing MixTo attract the potential target market. Target Things will be actively promoting their services at all local sports shows and sporting events. Surveys where done initially to find out what types of people were interested in this type of activity. The surveys were handed out to 287 people in the surrounding community. This is where we found out that males were more interested in this activity between the ages of 18 to 40. Females were more interested in this area of involvement if they had children close to the legal hunting age that is 8 for small game. The overall strategy will be to get a core group of individuals who will draw others to the sport, and get them involved with archery and firearms not only for hunting, but also for a past time or enjoyment.Target Things will also get involved with the state agencies in promoting a safe and viable environment for future archers and firearm handlers to learn and develop their skills. Implementation and ControlThe owner is responsible for executing this marketing plan. Starting in July 2000 begin acquisition of DART system. During the month of July the owner will be receiving training on the utilization of the DART system. Middle of August, launch promotional advertising campaign. September and October we will begin promotional pricing on DART system demonstration events. December will see the beginning of Target Things first tournaments. At this time we will also begin National B...
