last November, integration of the properties was the most important priority for CanWest," said Leonard Asper, President & CEO, CanWest Global Communications Corp. Asper continued to state that "the relaunch of our newspaper, television and web site operations under the banner of canada.com is a major step in that process and will give Canadians a superlative experience on the web" (Interview).These redesigned business processes have been further efficient to the company and its customers. "This relaunch of our sites involves a major step forward for CanWest Interactive behind the scenes as well," said Gary Maavara, Senior Vice President, CanWest Interactive. "We have integrated our systems and content handling capability, which will make it much easier to enhance our sites on an ongoing basis. This is another way that we will be able to serve our consumers much better." (CanWestglobal.com)While trying to combine the different cultures and processes of the acquired companies with those of CanWest, management had to look at reengineering in many ways. The reengineering of the company was seen as a new-product development (since they were expanding into new markets with larger market share) and as a redesign of company business processes (to manage each business unit efficiently).Since the reason to reengineer is to gain cost-efficiency, service improvement and product improvement, CanWests goals to diversify revenue streams and create the four pillars upon which they believe the future media company must stand, are in unison with the reasons for reengineering. CanWest created Canada.com as part of an ongoing program to introduce new operating efficiencies. This was partly achieved from integration of its major television, publishing and Internet assets. The goals of reengineering are reached as CanWest relocated the head office in order to manage all of its business units more efficiently. "Location of the facility in Winnipeg, wil...
