ets. David Asper commented on their proposed changes in his address to the Calgary Chamber of Commerce.The change strategy was started with a core group of key people that steered the necessary changes in the direction Izzy Asper wanted them to undertake. David Asper mentioned at a Chamber of Commerce meeting that CanWest proceeded by trying to keep everything as simple as possible. Working with a steering committee consisting of my brother, our COO Tom Strike, CanWest executive Dalbir Bains, myself and our integration co-ordinator Harry Ethans, we have established 12 teams working on 12 specific areas where we believe we can derive value, whether by creating new revenue or by cost efficiency. Our long-term list covers many more areas of the business, but we decided to prioritize in bunches of manageable size. (Calgary Chamber of Commerce) EvaluationCanWests strategy to implement the merging of the companies from the three media outlet groups was effective. The company created a transition management team that analysed the company and implemented the tactical solutions to make the changes.Communication and trust between employees and management is essential for change efforts to be successful. It is important that the employees trust management decisions and believe in the same initiatives that are being implemented. Management must give the message to employees that they are serious in making lasting change efforts for the improvement of the entire organisation. There are several ways to effectively implement the change efforts.Jeanie Duck believes that it is important to create a Transition Management Team to manage and communicate the procedures of the change effort (Managing Change,117). The transition team must communicate the organisations vision clearly and often to all employees. CanWest has created a transition management team made up of twelve groups of executives and on-line managers from operations across the compan...
