y to scrutinise every aspect of CanWests operations to make them more efficient and more productive.Jick believes that there are Ten Commandments that a company can follow in order to successfully implement change (195). CanWest created a transition management team to analyse the companys processes and make suggestions for the implementation of the change. The transition management team shared the companys vision to employees through meetings and e-mail. Except for the bureaucratic structure and the existing culture the company has separated the implementation of these changes from past changes. The transition team has created a sense of urgency by communicating the importance of implementing the changes effectively in a timely manner in order to remain competitive. CanWest supports a strong leader role with the CEO and the senior management team dedicated to the vision the successful implementation of the changes. CanWest has gained political sponsorship and support by many of those directly affected by the changes. The company has created a simple and specific implementation plan to carry out the tactical steps of the change process. CanWest has created some enabling structures and has allowed each group to develop its own structures to deal with the change yet has maintained an overall top-down control. Management at CanWest has done a great job in communicating to all employees and involving them in several meetings and allowing them to make comments. CanWest is committed to reinforcing and improving the changes it is making in order to make the implementation of the current as well as future changes successful. Based on CanWests actions during the implementation, many of the principles behind Jicks Ten Commandments have been followed (Jick, 195-201). Long Range GoalIzzy Asper is convinced that the consumer side of convergence is the direction of his company in the future; joint selling and cross-promotion is worth milli...
