flaw in such a principle.2. Refrain from promoting reckless, irresponsible, competitive consumption.Although it is difficult to implement, this principle is possible. Keep in mind as mentioned earlier that our society is based on capitalism and free enterprise is the main theme of it. All of the companies and corporations selling products or services are profit driven. Although they may appear as not promoting reckless, irresponsible consumption, in some cases it is done just to build good public relations. Building public relations will only go so far. It is not enough to regulate the industry and let advertisers be self governing. Let us take a look at Player's Light for instance. Of course, they are no longer able to advertise because they are a cigarette manufacturer, and the current regulations prevent them. The firm sponsors formula one races, and other sporting events throughout the country each year. At first glance it may appear that the firm is contributing to the sport of car racing and they look like a nice corporate sponsor. However, they have alternative motives. The firm that produces Player's Light has been accused of continuing to advertise their cigarettes by finding a loop hole in the law. Carefully examine all the posters and logos at these sporting events and you will notice that the firm has deliberately chosen to make everything the same colour as their cigarette packs. Walk into a corner store and you will notice a large sign on the wall promoting "Player's Racing Team." Conveniently it is called Player's and the sign is blue, the same as the packaging for the Player's Light cigarette's. The point I am trying to make here is that although the firm is unable to advertise in Canada, because they are profit driven they have found a loop hole in the law, and the public relations from the whole thing is just a bonus.The only way to effectively prevent reckless irresponsible consumption is to have gover...
