nment regulate the advertising industry. I mean companies can still advertise but each ad must be carefully scrutinized and must pass tests with high standards before they can be aired. There is already a government agency responsible for this. However, some would argue that they need tougher new regulations and standards as companies and firms develop more sophisticated ads.3. Changes to laws regarding the way we market to children.Let us examine the implications of marketing to kids. Psychologists have proven that to a child all information is educational. They can't distinguish between advertising and other types of information. Hence, it is impossible to "target" them without being manipulative. Some countries in Europe and the province of Quebec have even banned advertising to kids under the age of 12 based on this evidence. I think most people would agree that advertising to kids is unethical. However, it is most likely not going to create a stir for example if it is Ronald McDonald and later that day your kids ask for McDonald's for dinner. Most parents deal with that and the politicians would be under little pressure to do anything.The real controversy begins when we hear of companies such as cigarette manufacturers' marketing to kids. In recent years cigarette companies have been in the spot light and some have even settled lawsuits with some states, while admitting that they targeted kids with their ad campaigns for years. One does not have to be a rocket scientist to figure out that companies target kids so they later will become a frequent user or buyer. Remember I have already illustrated that companies are profit driven. Once kids become addicted, they are continually profit for the remaining of their life. Hence, even if the legal age for smoking was totally enforced, what good does it really do if a kid is already conditioned to begin smoking when they become an adult. And often cases the laws as they sta...
