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Consumer driven world of advertising

nd does not prevent underage smoking and drinking. It would be interesting to know how much market share and profit loss the tobacco and beer companies would have if underage usage was completely stopped.We have examined the more serious product that can be dangerous and deadly to underage users. Let us take a look at a few different things. According to an article in American Demographics entitled "Born to Shop" children as young as three ask for brand names, and at six months babies recognize corporate logos and spokesmen. That is scary especially considering 93% of teenage girls say shopping is their favourite activity. On this issue I do agree with the author. I think we should ban all advertising to children less than 12. The evidence shows that children under that age cannot make an informed decision. To relate this to a topic discussed earlier, that credit card debt is at its highest level ever. How much of that debt is contributed to parents buying things for kids that are subjected to these ad campaigns. For example Levis' jeans, Nike shoes, Tommy Hilfiger shirts, and other expensive brand name items that kids increasingly demand so they can fit in or so they do not stand out and get beat up. As you can see, it can be argued advertising to kids creates a number of social problems....

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