rs, employed by the company, visit each store once a month checking that overall customer service requirements are met. McDonalds believe that through delivering great levels of QSC, (Quality, Service, Cleanliness), 100% customer satisfaction can be achieved, enabling them to become the UKs favourite quick service restaurant. Treatment of WorkforceMcDonalds state that they value people most by being:Reliable In doing what they say theyll do. Safe In operating practices which protect their customers, employees, and reputation.Responsible In making decisions which balance short, medium, and long term aspirations.Consistent In their delivery of quality, service, cleanliness, and value.Trustworthy In their dealings with each other, their customers and their business partners.The Leader In advancing their position by being innovative, flexible and goal orientated.Customer driven In listening and responding to their customer needs.Ethical In their internal and external policies and practices.Well Run Through visionary leadership and focused management.A Good Employer In recognising that their employees are the key to customer satisfaction.Source: McDonald's Crew Handbook 1996.TrainingIt is the aim of McDonalds to create a learning environment, which facilitates the development of the highest level of skill among all employees. Their training programmes have been designed to enable all employees to achieve the companys goals of 100% customer satisfaction, increased market share, and increased profitability. An ongoing programme of training evaluation enables McDonalds to keep training procedures up to date, and relevant to the needs of the business. McDonalds believe that training is the foundation of their success, and that it is an ongoing process that belongs to all of their employees. The uniform is an example of standardisation, as there is little variation throughout the world. Different colours are used in certain count...
