corporation to retain consistency and control of all aspects of the business. The Influence of McDonaldsMcDonald's objective is to become the UKs favourite Quick Service RestaurantTo do this, the company has set the following objectives:1. To provide total customer satisfaction2. To increase market share3. To increase profitabilityEvery day, McDonalds supplies food and drink to over 28 million people worldwide, of which 1.2 million are Britons. Despite the limited choice 7% of Americans choose to eat there every day. The Golden Arches have become the best-known logo in the world. Nowadays, few children fail to notice the flamboyant red and yellow frontages that are located in most shopping centres and high streets throughout the country. McDonalds have realised that most people succumb to this convenient way of keeping children happy. McDonalds target the young. As their 750 page Operations Manual states, Children are often the key decision-makers concerning where a family goes to eat. And, of McDonalds chief PR strategy, the clown Ronald McDonald, it said, Ronald loves McDonalds and McDonalds food. And so do children, because they love Ronald. Children exert a phenomenal influence when it comes to restaurant selection. McDonalds advised their marketing and advertising department to do everything they can to appeal to childrens love for Ronald and McDonalds. McDonald's have very close relationships with their suppliers, even making sure that their different suppliers communicate with one another regarding procedures, and the introduction of new technology, in order for the McDonald's corporation to maximise its profits through efficient operations. Only the largest corporations can exert this amount of power over its suppliers, and therefore most companies could not adopt the McDonald's model regarding its relationship with suppliers.CultureOne of McDonalds major achievements was breaking through the food culture barr...
