ier. Most countries are eager to preserve their own specific culinary culture, however through successful global advertising, McDonalds operates 24,800 outlets in 115 countries. Egypt, Kuwait, Russia, and China have all been developed with the worlds largest restaurant situated in Beijing, which has over 700 seats and 1200 staff. McDonalds has worked extensively on establishing franchises on a multinational scale. In both Moscow and Yugoslavia, the corporation had to set up the infrastructure in conjunction with governments to provide the consistent standard of restaurants found around the world. McDonalds is fully committed to becoming the global leader paying for the processing plants needed to supply these outlets. McDonalds has worked closely with franchisees around the world to allow them to customize outlets to cater for specific cultural needs. Variations in menu are a key characteristic of cultural variety. In much of Europe beer is served, and in America yoghurt, salads and pizza are on the menu. Stores are also varied with restaurants ranging from small express outlets in Tokyo, where high retail costs put pressure on space, to the larger restaurants such as the 700 seat outlet in Moscow, which attracted queues of over a thousand people on its first day of operation. McDonald's Influence on SocietyDifferent businesses and services have adopted a McDonalds style nickname. For example, in the USA, drive in dentists, which deal with minor problems, are known as McDentists. This shows that McDonalds has a reputation for speed, though it also gives evidence that McDonalds is thought of as a basic, simple service, which admittedly isnt too far from the truth. This is an example of the McDonaldisation of society.The success of McDonalds can be attributed to efficiency, calculability, predictability, and control. McDonalds uses optimum methods of production, and also has an effective body of rules and regulations, which...
