ensure highly efficient work. McDonalds also states it provides the best available way to get from hungry to full. (G. Ritzer.2000. The McDonaldization of Society. Pg 36). Calculability can be measured by McDonalds emphasis on the quantitative aspects of the products sold. As a culture, we tend to believe that bigger is better (George.Ritzer.2000. The McDonaldization of Society. Pg.9). Customers are made to feel that they are getting a bargain, are therefore can justify spending their money on a particular item. Predictability is a fundamental aspect of McDonalds success. It gives the public assurance that products and services will be the same over time and in all vicinities. McDonalds have discovered that people have come to prefer a world of no surprises, and therefore try to make the McDonalds experience as similar as possible, in terms of service and food. There are numerous advantages of adopting the McDonalds model. Nowadays, there is a wider availability of goods and services, which have a greater sphere of influence. It is far more convenient for the public to obtain products and services, due to the increased number of outlets, and uniform quality of goods and services. The McDonalds model has also brought about the availability to more economic alternatives to high priced customised goods. The introduction of quantification now enables comparison to be made between goods and services, in terms of size. This society has adopted a bigger is better attitude. Finally, this new model has helped the establishment of equal treatment, regardless of race, class, or gender. Naturally, there are disadvantages to this rational system employed by McDonalds. The first oversight being that this type of system constantly generates irrational consequences. The environment is becoming affected by chemicals, which are essential in order for the standardisation, uniform shape, size and quality of the products desired in t...
