r language. It allows easier communication to be achieved between two parties. Individuals with dissimilar backgrounds still share communication with common experiences. Visual design permits individuals with different heritages to exchange ideas, information, and feelings (Knobler 30). From the first sign of communication, cave men, to commercials on television, visual images have communicated our ideas to other receivers (Hurlburt 40). Graphic design communicates the client's ideas to the receiver by persuading, identifying, and informing. We use the written word to inform or identify, but incorporating the art of design into a project creates a more forceful persuasion. Package design, while informing the consumer and identifying what they are looking at, persuades them to buy the product or service. Even book design incorporates information, but the book jackets may try to persuade the consumer (Hurlburt 23). The art of composing information to persuade and create identity in any piece is a complex process. The logo is the most difficult piece of graphic design. The designer has to be able to make a portrayal of the company from scratch. The logo has to be able to fit on a stamp or be as big as a billboard. A company communicates to anyone who runs across their logo, advertisements, menus, or mailer. Even a logo speaks. Logos are important visual representations of a business. The colors show what kind of people they are. If the colors are bright and cheery, you have a down to earth, happy image. When business uses a monotonous, dull, deep red or green, they give out the more sophisticated image. If the company logo consists of only a small forest, then the consumer will know the business is near a forest, using a forest, or has something to do with trees or forests. (Hopefully your designer is more creative to give you something more than trees and your company name.) Just by giving out the name of the business, usually the consume...
