r will figure out what type of business it is. This is just in a logo. Keep the communications consistent, otherwise the audience gets confused (Parsons 3). If the business decides to make an advertisement, there is an enormous communication log between the company and consumer. The advertisement tells what the business sells or what service they give, how the consumer can benefit from the business, why the consumer should use the business, and much, much more (Rogers, interview). Art is a big part of this communication process. Art is used in giving a word and image presentation. Just the different concepts of a word and image speak to the audience. There are different techniques used to portray the artistic styles of design. One technique is to use the concept of the product. If it is something big the business is dealing with, then the designer should play with the idea of BIG. The other side is a technique used to say how good something is by incorporating the bad things. Using continuity imprints the message of the business by keeping the communications consistent. The companys slogan is a type of continuity. Recognition runs with continuity, because continuity makes recognition. The consumer sees the imaging again and again. Using a symbol helps the audience relate to the ideas of the business. When using a demonstration, the message is clear, because the audience has proof the product work or the service is good. The declarative technique is a strong one. It makes a bold statement catching your audience. Inferential is usually only used on larger companies, because it only uses a trademark to identify the company. They do not put the company name on the finished product. The quality is already known. The company only wants to keep its image on the minds of the audience. You have to be a well-known company to use the understatement technique. It deliberately takes out the company trademark or name, and exclusively uses the company...
