gners' tastes, talents, knowledge, and ideas balanced with the assignment undergo a lot of evaluation. The original design process is what carries the artistic side of the design, but it in addition to the art it uses a great deal of technology. Designers work on many different computer programs and other tools of technology. There are numerous design programs. The average consumer might own some of the programs, but do not produce the same quality projects, because of all the information needed to do so. The most popular ones I have heard of and run across are Adobe Illustrator, QuarkXPress, Pagemaker, and Adobe Photoshop (Haller All). The designer has to be able to format his design so it can be transferred from one program to another. When making a design with words and letters, the computer is not always the only way to design. While making a layout, designers use flat surfaces, straight edges, layout sheets, T-squares, pencils, pens, and adhesives. The finished layout consisting only of text is often called a mechanical. The mechanical is then made into film. Black areas are left where pictures would go. The pictures would be stripped in later. Layouts using pictures and text are not always done this way, but are often enough to be stated. Being able to work a scanner inside and out is a must know. Another useful piece is the digital camera, transfers images strait from the camera to the computer. It is not necessary to be able to use this camera, but it cuts costs and is simpler to use than regular pictures and cameras. Designers have to be skilled in the computer programs, scanners, and small technical things we dont think of to even start to produce a design for a client. When the design is finished, the designer gives the client a proof. The proof, if done on a laser printer, does not show the correct colors. Most companies will get their proof on laser printers instead of having it produced, because it is cheaper. This causes ...
