plan on going? Up front information to fact finding is used to get the clients business objective, if they want a logo, menu, a mailer to keep in touch, a brochure, etc.Who is their key audience, teens, older men, Upper class business people? Also, who are their competitors? The designer has to know the budget of the company. Depending on the budget is how much you can spend on paper, design, photographer, or even ink (Parsons 3). The size of the paper tells a lot about the project design and costs. The more colors you have the more the cost. Graphic designers need to know a lot more than about the company and their needs. When the designer knows his/her limitations of communicating the clients ideas, he/she has to start putting together the design. Techniques in design are mainly the designers personal style, but the ability to render visuals quickly and concisely is one of the designers most critical skills (Hurlburt 13). There are a lot of computer programs out there used for designing, but before you start using those, you need to know the elements. The designer must also know how to use all the elements, lines, forms and shapes, masses, colors, and textures (Kagy 15). The designer takes what haphazardly happened to the clients business and channels it in a direction (Parsons 3). Most designers touch with their personal experiences to search for new ways of communicating. Word play is a popular aspect to design. They use their sounds, meanings, and collective letterforms in typography training, so this is used when designing. This correspondingly relates to humor, which is often used as one of the design techniques. Humor opens a way to whole new communication ideas. Most humors combine verbal puns with visual wit (Hurlburt 18). Often enough designers solutions remain unknown until the end of the project. The designer takes into consideration proportion, balance, emphasis, and unity when shaping a message (Kagy 15). The graphic desi...
