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HewlettPackard Strategy

rocesses. In the next part, successful companies will turn their assets into services delivered securely via the Internet. The future of E-services will be in combining and recombining capabilities to solve problems, and making everyone뭩 lives easier. Some of these services will be available on Web sites; others will be delivered from telephone, pager, or e-mail. E-services will work behind the scenes, automatically linking together transactions across partners, suppliers, employees and customers. [Here again, an alliance with a telecommunications giant would prove beneficial.] One of the hindrances to E-services is the complexity of computing systems and the absence of a common language to allow systems to interact with each other. HP should develop solutions to these problems and help customers understand how to build e-services, both internally in their IT departments and externally for their own customers. Major areas that HP is and should continue to focus its E-services on: E-marketing and selling -- Developing new front-end communications and marketing capabilities, such as manufacturers?storefronts and hosted online banking. E-supplier integration -- Moving customers beyond the traditional supply chain model to engage more interactively with the design, production, delivery and support of products and services, through e-procurement and e-order management solutions. E-business intelligence -- Helping customers generate new business through cross selling and marketing, and by offering more personalized e-services. Mission-critical e-computing -- Using new high-availability and systems management technologies to build a robust secure infrastructure with the maximum uptime that e-services require. End-to-end e-payments -- Protecting the integrity of transactions from start to finish for consumers, financial institutions and merchants. Services provider hosted e-services -- Developing turnkey hosted merchant platforms for a v...

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