to manage the flow of internal information, the new technology will create both opportunities and challenges for every IT-Hotel. The story behind IT-Hotels is their need for connections to the world and the publics demand for access to the world wherever they are. A certain amount of confusion has arisen over the meaning of an IT Hotel. Guests wonder what this means and in certain cases even ordinary hotels have called themselves IT-Hotels. The time when a well-furnished hotel room consisted only of a chair, a bed, a table and a lamp is over. For this reason the term IT-Hotels is here to give us a new meaning of what a well-furnished hotel room is. IT-Hotels will offer the hotel guests the means of using analogue connections, digital connection (ISDN) telephones and data communications, as well as network connections to the Intranet and Internet. The IT-Hotels will also offer rooms prepared for digital TV. The digital set-up for the rooms will also be connected to fire and voice evacuation alarms, it will provide temperature control, wake-up service for the guests. It will also be linked to smoke detectors as well as other alarms in the hotel.In this paper I will give an explanation and definition of an IT-Hotel, I will limit my paper to the IT revolution and its significance for the hotel industry in central Europe. First draft of body.For an IT-Hotel the first step is to do proper advertising, people need to know where the hotels are so they can start using the equipment. A problem often encountered is how should the advertising be done to reach the right customers? Today we receive a tremendous amount of information from the mass media, sending signals to people all over the world. How to use the mass media correctly might be the problem. People think of mass media in the terms of television, but there is a lot more to it than just that. Television commercials are expensive and dont always reach the right target group. Other forms ...
