of mass media are international magazines like Times and Newsweek. In these magazines you can do what is called a target publication to reach your customers. A target publication or target marketing is a form for advertising direct to the group of people you want to reach. We must not to forget the most vital method, the Internet. The Internet is the fastest growing type of media available to the public. It can be found everywhere and soon in all households. People just need to learn how to use it efficiently. Building the right Internet homepage could be the answer people are looking for, but on the other hand this requires expertise and will be very expensive for a small establishment. Larger hotel chains will most probably have the resources to implant such a thing. But an independent property situated in a big city like London, would probably find hotel and travel magazines as a better way to reach their customers for target publication. Most hotels have television sets in their guestrooms and often a channel called internal television. Most guests visit this channel and putting an advert on this channel to inform the guests about the hotel offer is a cheap and easy way of advertising. Direct mail advertising might be a solution for a hotel with the right connections. With this kind of advertising they will address the source directly by displaying the desired information to their target group. The problem with this form of advertising is that they need access to these customers mail boxes on the Internet or their company mailbox. Since direct mail is illegal on the Internet, and called Spam mail they need to contact the companies they want to reach. Spam is commonly known as a technique to send Email to people or companies you dont know, like advertising or commercial information. The companies receiving Spam mail could even take legal action towards you and take you to court. Meaning extreme caution must be taken before doing it. ...
