Using the mass media is a difficult thing and needs to be understood to use it. How the hotels should set up their marketing strategies to sell their new required source of technology is a good question. The answer is well-planned field research. The reason for offering the Information Technology of hotel services is simple. Business people require access to the Internet in order to be able to perform money transactions, and online meetings with business contacts. The IT-hotels offer a massive line of equipment, small adapters for different phones and cell phones, TVradio, analog connections, extra connections for analog modems, extra connections for ISDN, connections to a network (LAN), smoke detectors and spoken evacuations alarms. An IT-Hotel in Europe is the Adlon Hotel in Stockholm, which has been using Information Technology for approximately 5 years. Their work has just started to bear fruit and they are at the moment discovering that people is using the equipment provided for them. The Director of Adlon Hotel in Stockholm says that; we are the only hotel in Sweden and one of the few hotels in the world that provides LAN access to the Internet in all of our rooms and its free of charge. The web site we have provided to our hotel is generating over 12% of our revenue and it is increasing. Bookings to our hotel come from all around the world. It is obvious that the need for IT-hotels is increasing, and to build the proper foundation we need to keep pace with the increasing mobility of the workforce. The need for a proper functional telephone-working place is also growing. An IT-Hotel is both a home and an office for people like salespersons, managers, and consultants. From their room, they can connect to the Internet, or the company's intranet and make transfers of data via the hotel's local area network. Today the capacity for receiving information is 12b kbit/second. Kbit/second is the term used for the rate of speed we can downl...
