cle segments and gaining further penetration into the performancemarket through our joint venture with Buell. We want to ensure that while ourcompetitors are busy copying our past work, we're re-defining the market withexciting new products. Our new Product Development Center, expected to be completedby year-end '96 in Milwaukee, should give our staff the room and tools theyneedto maintain our market leadership.Organization Goals By the year 2003,we will produce 200,000 motorcycles annually Complete the production ofour Product Development Center in Milwaukee by the end of 1996 Meet thedemand by expanding our existing distribution and manufacturing capacity, andwhere necessary, adding new production and retail distribution points GrowParts and Accessories sales volume, as a percent of total revenue, for bothnew and used vehicle customers Drive financial results to the levels achievedby acknowledged high performing companiesTARGET MARKETSTHE HARLEY OWNERSGROUP The Harley Owners Group, or H.O.G., is the world's largestfactory-sponsored motorcycle organization, with more than 300,000 members and900 local chapters located around the globe.Besides the H.O.G. pin and patch,membership card and H.O.G. atlas, members get treated to benefits that areas helpful as the suspension under a Softail seat. There's Hog Tales magazineto keep you up on club events. If you're off to certain far flung spots, ourFly & Ride program can get you aboard a rental Harley. The owners of Harley-Davidsonmotorcycles are among the most diverse group of consumers in any industry.They range from blue collar factory workers to Doctors and Layers. Recentlyour target market has shifted more toward the upper end of the buyer market,but we will never forget where we came from. Harleys are not just for men.Over the last decade women have become a significant purchaser of motorcycles,especially Harley-Davidsons.MARKETING STRATEGYThe Americas Our toppriority in the Unit...
