ed States is to grow primarily through our existing dealers.Plans for 1996 include analysis of dealer five-year plans and local marketvariables to establish priorities for implementation of dealership improvementsand additions. We'll also begin to bring more consistency to our dealer networkby helping dealers improve their businesses based on a "best practice" modelthat incorporates local market data and customer input with characteristicsof our most successful dealerships. Our second priority is to grow throughnew dealers on an as-needed basis, while adding new "satellite" outlets wherenecessaryto increase customer convenience and satisfaction. These outlets,typically located in high traffic areas, are smaller, dealer-owned motorcycleservice facilities or stores carrying mostly MotorClothes, Genuine Motor Accessoriesand Genuine Motor Parts. Although still in the developmental stages, we'reallocating more resources to future growth of South and Central America, Mexicoand the Caribbean. In 1995, new dealerships opened in the major market citiesof Bogota, Colombia and Lima, Peru. We are currently considering new marketsin which to open additional dealerships in 1996 and beyond. EuropeAlthoughour European presence goes back over 80 years, we consider this to be a marketthat is ripe with new opportunities. Our emphasis in 1995 was simply to "focuson the basics" by establishing Harley-Davidson Europe headquarters in the UnitedKingdom and creating an in-country management team dedicated to improving thebond between Harley-Davidson and our distributors, dealers and customers there.The start-up of a European Distribution Center in Rotterdam has consolidatedour motorcycle and P&A distribution under one roof, allowing us to improveservice levels and develop a stronger competitive advantage in the marketplace.To further bolsterHarley-Davidson's brand image, we've opened two flagshipstores in major markets-North London and Central Paris-and are cur...
