rently studyingthe feasibility of opening similar stores in other markets. Going forward,our short-term focus will remain on improving customer satisfaction throughgradual expansion of our dealer network, conversion of more existing dealershipsinto Designer Stores, improved management information systems, better productavailability and consistent pricing, enhanced technical service training, expansionof Harley Owners Group activities and development of new markets. Asia/PacificThisevolving market is one we're watching very closely. The infrastructure andstrategies that we've put in place will provide a solid foundation for continuedsuccess as the heavyweight motorcycle market grows and develops here. Findingsof an intensive market study, the early stages of which were completed in 1995,show that short-term growth opportunities will come from existing markets inthis region-led by Japan and Australia-with long-term growth coming from developingnew markets. Like Europe, we'll also be focused intensely on "the basics"to ensure consistency among our dealer network, but with special emphasis onincreasing technical service competencies. We'll also work to enhance customerrelationship-building activities through Harley Owners Group and cohesive directmarketing and brand image-building initiatives.MARKETING MIXThe sportster,First introduced in 1957, the Sportster is Harley-Davidson in its purestform. It is an uncompromising exercise in getting power to pavement. As itturns forty, the Sportster certainly isn't experiencing a mid-life crisis.It just keeps getting better.The SofttailThe Softails offer a retro look,inspired by the classic hardtail frame, brought up-to-date with the reliabilityof modern technology. These bikes move you ahead by moving you back in time.DynaThere is a placewhere the past and future mingle, taking on each other's qualities untilthey become a new incarnation of the ...
