counterparts one should be objective in judgment and abundant in knowledge of the person's/people's backgrounds. Knowledge is a valuable resource when expanding operations. Conducting venture analysis is one way in which a company can perceive how the investment will contribute to future operations. Table 1: List of statistics that portray the market situation. Essential Market Statistics: 1. Population by language, religion, ethnic groups 2. Population by age, income, major occupations 3. Population by regions and centers-with growth rates 4. Number of households and rate of creation 5. Percentage of households with car, radio, refrigerator, TV set, washing machine, running water, electricity. 6. Per capita disposable income (per capita national income less taxes and savings) broken down by region 7. Personal and household consumption pattern; changes over ten years. 8. Government purchases of goods and services, broken down by product groupings and buying agency. 9. Type, number, and purchasing of state enterprises 10. Imports, and exports, by product and by origin or destination 11. Statistics on market for your product (internal production plus imports less exports) * Source: Penetrating the International Market, p.27-8. Table 2: Diagram showing the timing of project events over a 12 month period. Months Actions 0 Project received by outside party 1 2 3 Preliminary evaluation by company completed 4 5 Initial screening in country completed 6 Decisions to conduct study, employ intelligence service 7 Departure of study team for country 8 9 Completion of field work 10 11 Completion of ...
