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International Marketing

Report 12 decision by Board on acceptable terms * Source: Multinational Management, Venture Analysis. p.58. 1 McGrath, John J. Sell Your CEO! Vital Speeches of the Day. vol. 61-14. May 1, 1995: 444-7. 2 Stuart, Robert Douglas. Penetrating the International Market. American Management Association. New York 1965: 25-39. 3 Haner, F.T. Multinational Management. Merrill. Columbus, Ohio 1973: 43-58. 4 Ewing, John S. and Meissner, Frank. International Business Management; Readings and Cases. Wadsworth. Belmont, California. 1964: 146-70. 5 Robinson, Richard D. International Management. Holt, Reinhart and Winston. New York. 1967: 71-85. 6 Morden, Tony. International Culture and Management. Management Decision. vol. 33-2. 1995:16-21. 7 Harris, Philip R. and Moran, Robert T. Managing Cultural Differences. Gulf. Houston, Texas. 1979: 12-24. 8 Fayerweather, John. International Business Management; A Conceptual Framework. McGraw-Hill. New York. 1969: 51-64. 9 Haner, F.T. Multinational Management. Merill. Columbus, Ohio. 1973: 60-64. [mg1] 1 M. Broich ...

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