(e.g. all of Latin America, Far East, Western Europe) and additional product areas (e.g. telecommunications and technology integration). We are also studying the possibility of newsletter or electronic newsletter services, or perhaps special on-topic reports. VI. Market Analysis Summary:We will be focusing on high-technology manufacturers of computer hardware and software, services, networking, who want to sell into markets in the United States, Europe, and Latin America. These are mostly larger companies, and occasionally medium-sized companies. Our most important group of potential customers is executives in larger corporations. These are marketing managers, general managers, and sales managers, sometimes charged with international focus and sometimes charged with market or even specific channel focus. They do not want to waste their time or risk their money looking for bargain information or questionable expertise. As they go into markets looking at new opportunities, they are very sensitive to risking their company's name and reputation.These consumers of high-tech manufacturing companies are the key customers for us. Customers Customers Growth rate____________________________________________________U.S. High Tech 5,000 10%European High Tech 1,000 15%Latin America250 35%Other 10,000 2%____________________________________________________Total 16,250 N/A. Strategy Summary: We will focus on three geographical markets, the United States, Europe, and Latin America, and in limited product segments: personal computers, software, networks, telecommunications, personal organizers, and technology integration products. The target customer is usually a manager in a larger corporation, and occasionally an owner or president of a medium-sized corporation in a high-growth period. Pricing Strategy: Our Consulting will be priced at the upper edge of what the mark...
