et will bear, competing with the name brand consultants. The pricing fits with the general positioning of Triangle as high-level expertise. Consulting should be based on $5,000 per day for project consulting, $2,000 per day for market research, and $10,000 per month and up for retainer consulting. Market research reports should be priced at $5,000 per report, which will of course require that reports be very well planned, focused on very important topics very well presented. VII. Market Segmentation:•Large manufacturer corporations: our most important market segment is the large manufacturer of high-technology products, such as Apple, Hewlett-Packard, IBM, Microsoft, Siemens, or Olivetti. These companies will be calling on us for development functions that are better spun off than managed in-house, and for market research, and for market forums. •Medium sized growth companies: particularly in software, multimedia, and some related high growth fields, we will be able to offer an attractive development alternative to the company that is management constrained and unable to address opportunities in new markets and new market segments. The consulting "industry" is pulverized and disorganized, thousands of smaller consulting organizations and individual consultants for every one of the few dozen well-known companies. Consulting is a disorganized industry, with participants ranging from major international name brand consultants to tens of thousands of individuals. One of our challenges will be establishing ourselves as a "real" consulting company, positioned as a relatively risk free corporate purchase. At the highest level are the few well-established major names in management consulting. Most of these are organized as partnerships established in major markets around the world, linked together by interconnecting directors and sharing the name and corporate wisdom. Some kinds of consulting are little more than contract expertise ...
