do not now?YesNoOpen questions- this is designed for personal responses.E.g. what is our opinion on the invention of the DVD?The prioritising question- this is used to rank orders the preferences.E.g. Place the following features of the proposed optional extras in order of importance to you: Where 1 is the most important and 7 least important:Central locking systemQuadraphonic loudspeakers adjustable steering wheelDetachable wheel nutsAllow wheel-trimsMetallic finishThe scaled question- this is used to select an answer from a scale:E.g. how would you rate the helpfulness of the rulebook?PoorExcellentPanels. A consumer panel consists of a group of about 6-10 people who meet to discuss issues ‘connected with a particular market. Experienced people who would not influence the panel in any way lead the dissuasions.Secondary data. (Desk research) This is data that already been collected. Below is a list of sources in which secondary may be found: Government publications, e.g. HMSO reports, Treasury statements, briefings from the Department of Trade and industry and British Overseas Trade Board. Organisation’s annual reports. Online databases e.g. Datacards, Dataline, Data-ease, Exstat and Dialog Magazines NewspapersQuantitative InformationThis involves collecting numerical data e.g. Percentages, ratios, volumes, totals, moving totals, graphically measured rises and falls. The answers to quantitative questions can than be transferred in the following ways for analysis: Tables Graphs: Pie charts, Line graphs, Bar chart, Stacked bar chart, 3D bar chart, Histogram, Frequency graph, Distribution curve, scatter diagram, pictogram.Qualitative information.This ‘involves descriptions which may be made by respondents in surveys, such as: Perceptions: eg. Colour and texture of a products packaging. Current tastes and lifestyles: How people spend their leisure...
