time. People’s outlook on life: Views on political and social trends, attitudes to celebrities (Could be possibilities to sponsoring products) etc. All this could affect the ways advertising agencies adapt their marketing communications. Likes and dislikes: People’s use of incomeDifferent factors determine the suitability of each type of market research method used for selected products.Accessibility.‘Different situations determine how good market research methods are at reaching targeted groups of respondents e.g. In organisational markets, telephones are goods for finding out information from people who may make decisions about products in the workplace.Fitness for purposeThe research method must be suitable for collecting information about the different types of products.Validity.Market Researchers must ensure that information obtained from various research techniques is valid. Precise qualitative data may partially important.CostMarket research is expensive; therefore methods are analysed on a cost per response basis. E.g. ‘A questionnaire sent by post depending on size of the sample maybe cheaper than setting up a focus group.Time.Some research methods take longer than others do. If a certain method takes over one year the danger is that it gives time for competitors to develop their own products.Reliability.Many factors affect the reliability of market research. E.g. A biased interviewer may question a person in order to gain a certain response, a badly constructed questionnaire may encourage people to answer in a certain way or questionnaire may be incomplete. I have chosen to develop camcorder that also had an Advanced photo system camera built into it, which I would call the ‘Cyber cam’. For my presentation I used the following sources: Kodak web site. Sony web site The times 100 Computer Active magazine. My own question...
