chael Jackson and Ray Charles etc. to be Pepsis spokespersons. In 2001, they have signed a 100-million-dollars contract with Britney Spears to be Pepsis next spokesperson. The SWOT analysis is another important concept in the marketing. The strength of the Pepsi is his strong, well-recognized brands. Pepsi-Cola owns many of the worlds best-loved consumers brands, especially in North America. According to annual report, the percentage of the total sales volume is 45% in North Americas market. For many years, Coca-Cola still has a great position in the American. As a result, if Pepsi-Cola wants to replace the number one position that is a very hard task, and also a big weakness for Pepsi-Cola. Even though PepsiCo has better total sales than Coca Cola (20.4 billion vs. 16.2 billion), however, the market value of the whole company is just about half of Coca Cola (44 billion vs. 93 billion). The main reason is that PepsiCo has its foot into fast food market. Furthermore, the profit margin they make is not even one third of current market leader in fast food industry-McDonald (4% vs. 15%). Pepsi-Cola has launched a campaign called The Pepsi Challenge that gives Pepsi-Cola a good opportunity, because they might get more customers to accept the products and gain the sales revenue for Pepsi-Cola. Because there are a lot of competitors in the soft-drink industry, these competitors often introduce new tastes from time to time and customers have the tendency of trying new tastes while PepsiCo Inc has limited product lines in soft drink despite the fact that they have already have juices, root bear, ice teas, etc. Needless to say, this is a very big threaten to the Pepsi-Cola.The economic environment can affect Pepsi-Cola very significantly. If we have bad economic situation, people will watch their own packet more carefully and, in turn, the sales revenue is the first thing to suffer. Although such impact might not be very severe to P...
