epsiCo because Cola can be seen as a daily necessity in American, yet, they still have to keep close watch. The 270 million people in America consume about 28 million cases of Pepsi Cola annually. In American culture, and its social environment, Pepsi-Cola doesnt need to have a significant change since Pepsi-Cola is a very traditional favor. As a result, Pepsi-Cola Company should focus on two main things- get peoples attention and create the Need. Our technology environment is growing very fast and so does Pepsi-Cola in its technology to operate their products. Pepsi Company always builds their products at highest quality and catches up with the new technology. Pepsi can always be peoples favorite; because Pepsi Company always adapts whatever new technology is available in the market today. In competitor environment, we know that Pepsi-Cola Company face three main competitors: Coca-Cola, Quaker Oats, and Cadbury Schweppes. As stated by the President of Pepsi in the Cola War, there is never a winner. It is not important whether you win or lose; the more important is that to have fun in the Cola War. Although my information might not be sufficient, there are still many different types of information customers could research by themselves. Consumers can also compare information about different or competing companies more easily because information is literally at their fingertips. Consumers don't have to deal directly with or influenced by sales people to make their decision of purchases. Companies can also stay in touch with their customers and suppliers by creating web pages and setting up Internet addresses to receive e-mail from customers worldwide....
