A second community related project we are involved in is the donation of hours to be used in community projects. Each month all of our employees are allowed 8 hours of paid time to donate to any project in the benefit of the community. We find that this improves the morale of our people and helps our community immensely. Our web page will provide archives of all of our media activities, announce upcoming promotions, give a list of activities and events, as well as distribute a monthly newsletter to keep people updated. Our employees will be touched by public relations in few ways. We will hold weekly safety meetings to keep people up to date on any new technologies and speak openly to come up with better ideas on how to maintain our safety record. They will also receive weekly inserts in their paychecks announcing new contests within the company, the winner of the previous contests, and any updated information about our goals, strategies, and the ethics that we expect them to follow.In order to evaluate for effectiveness, each person that jumps from our planes must fill out a form detailing where they heard about us, what they heard about us, and how comfortable they are with jumping based on what they have heard. At the end of each day this information will be logged into a database and monitored monthly to find out what aspects of our public relations program is being heard. It will also request suggestions on how to reach a larger audience and ask for web addresses of people who may be interested in trying it out. Each month we will review the information and adjust our techniques if necessary. We also encourage our employees to be candid and talk to the people who are jumping to look for any additional information that they did not write down. Personal observations are rewarded.Chapter 18:1) Describe the role that personal selling will play in your IMC plan?Explain which of other elements of promotional mix will be used ...