mine. In regards to our media advertising, our decisions on where to place our ads and on which programs will need to be evaluated. There are a variety of methods of testing these factors.2) Lab or Field methodologies and why?In our print ads, we will be using laboratory testing by checking pupil dilation with pupillometrics, and eye tracking as well as portfolio tests to find out how effective our ads are able to be recalled. This allows our researchers a great deal of control. For our media advertisements a more natural viewing situation will be needed, so we will be engaging field tests to study these. In post-testing our broadcast commercials, we will use the most common method of Day After Recall Tests. While they do have some problems we find that because they are field tests, the natural setting provides a more realistic result.Chapter 20:In analyzing International Markets we have decided to decline the promotional efforts in these areas. We are a local company and are unable to reach an audience in other world markets that would be willing to come all the way to GA for our establishment. There are others like us in almost every country and this would not be feasible.Chapter 21:1) Look at your IMC plan from a legal and regulatory perspective.Prepare a memo that will address any concerns that your legal department might have over your campaign. Do you feel that the campaign will meet self-regulation guidelines of the industry and/or media? Could any of the advertising claims you made for the product be challenged by a competitor or government agency? Are there any specific regulatory issues that might affect other areas of your promotional program such as sales promotion, direct marketing or the way you use the Internet and if there are any problems, how will you address them?November 22, 2001Attn: Legal DepartmentOur IMC plan meets all regulation guidelines set by the media and the industry. We make no claims that can...
